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The Rise of CMO’s: 5 Skills Marketers Bring to the Position of CEO

Orla Doyle / September 20, 2018

In the 21st-century, corporations are looking beyond the traditional pool of CEO candidates to find leaders who can meet all the challenges of the digital world. Enter CMOs. Reebok, Saatchi & Saatchi, Dick’s, KFC, and QuickenLoans are all major companies that have hired former CMOs as their CEOs. In fact, a recent study found that 25% of CEOs … Continued

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