We are delighted to be working with one of Irelands largest household name brands. You will be someone who build connections and values in person relationship building, based in the Galway area.
DESCRIPTION
Reporting to the Head of Marketing, the e-Commerce Manager will play a key role in planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. They will also focus on developing a website traffic plan and lead generation strategy for Ireland.
Key Responsibilities of the Role:
- Manage company website and App (including all images, tools, content, and ecommerce functionality)
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Oversee management of all digital channels (including updates, design, and user experience)
- Manage direct reports in the delivery of strategic objectives
- Develop a website traffic plan and create goals to meet
- Optimize website and social media channels for SEO as well as usability
- Create, maintain, and implement digital marketing and editorial calendars
- Maintain effective, cohesive, and engaging brand messaging
- Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
- Management of analytical tools such as Google Analytics and Webmaster Tools
- Measure and report on the performance of all digital marketing campaigns
- Partner with advertising and media specialists to increase marketing results
- Develop and oversee A/B testing protocols and procedures
Requirements:
- Bachelor’s degree in marketing or related field required
- Min 5+ years’ experience in digital marketing
- Experience at senior stakeholder management and working with cross functional teams
- Strong communicator with an ability to translate reports into clear and concise reports that provide insight and return on investment metrics
- Experienced at managing and leading a team
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Advanced knowledge of HTML and CSS required
- Solid understanding of ecommerce, PPC, SEO & SEM
- Excellent grasp of social media and website metrics and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across relevant social media platforms
- Experience with website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Benefits:
- Competitive Weekly Salary
- Company Phone
- Company Laptop/Tablet
- Dynamic work environment
- Discounted Company hotel breaks
- Car
Apply now
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