Digital Marketing Manager

Our client, a luxury five-star hotel based in Kilkenny, is looking for a Digital Marketing Manger to join their team.

PURPOSE OF THE ROLE:

To work closely with the Director of Sales and Marketing, to create and deliver the Digital Marketing Strategy for the Hotel.

KEY RESPONSIBILITES:

• Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance.
• Manage and grow the hotel’s presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community.
• Create and implement social media campaigns to promote overnight stays and promotions.
• Maintenance of the hotel website. Optimise and update content to improve search engine rankings.
• Develop engaging and compelling content for the hotel’s website, social media platforms, and other digital channels.
• Develop and execute targeted email marketing campaigns to engage with existing and potential guests.
• Manage business listings on OTAs and partners to promote the hotel.
• Assist in the development and creation of new hotel printed and digital brand collateral across the hotel.
• Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.
• Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel’s competitiveness in the market.
• Flexibility to support departments as requested.

IDEAL CANDIDATE:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, preferably within the luxury hospitality industry.
• Familiarity with Luxury Branding
• Strong understanding of digital marketing channels, tools, and best practices.
• Exceptional written and verbal communication skills.
• Experience with WordPress is preferable.
• Proficiency in SEO, SEM, social media advertising, and email marketing.
• Creative thinking and a keen eye for design aesthetics.
• Analytical mind-set with the ability to interpret data and derive actionable insights.

Team Member Benefits Include:

• Competitive salary based on experience
• Employee Assistance Program
• International Hotel discounts
• Staff Meals
• Uniform
• Training & Continuous Professional Development
• Complimentary Health Club Access