Digital Marketing Analyst

  • Region: Rest of Ireland

  • Location: Westmeath

  • Sector: Sales Marketing & PR

  • Contract: Permanent

  • Salary: Negotiable

  • Reference: BBBH6395_1575627781

About this job

Duties:

  • In depth website activity analysis e.g. traffic hotspots, customer activity and behaviour, opportunities for development, competitor activity and pricing
  • Oversight of registered customer activity and identification of trends and anomalies
  • Segmentation of customer base – optimal communication method, preferred product range etc
  • Website promotion of new products and creation and distribution of promotional collateral
  • Track and report on SEO performance
  • Develop and maintain regular and ad hoc tracking and monitoring solutions and compile regular reporting for key business stakeholders
  • Collaborate with Head of Sales & Marketing to develop and implement a targeted and effective customer contact campaigns in line with brand, messaging and revenue objectives

Skills and Qualifications:

  • Qualified to degree level in Digital Marketing or a related discipline
  • Experience with digital marketing tools and platforms
  • Experience in B2B ecommerce environment
  • At least 2 years’ experience across multiple platforms
  • Good understanding of content strategy
  • Strong organisational skills with the ability to multi-task and manage multiple campaigns concurrently
  • Knowledge of analytics and reporting

Apply now

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