Employer Brands and Recruitment Marketing

Every successful organisation understands the value of consumer and corporate branding. But until recently, few organisations invested as much time and resources into their employer brand. All that is changing though, and changing fast.

The Employer Branding service at Lincoln works with some of Ireland’s leading businesses. We apply insight and creativity to ensure our clients stand out in the increasingly competitive market for talent — and we also build talent communities that are pioneering new ways of engaging and inspiring candidates.


Why Invest in Employer Branding

A strong employer brand helps organizations attract talent directly, which significantly reduces reliance on agencies and external specialists. But the benefits are not simply related to cost savings. Just as important is the broader value that an employer brand can deliver, such as the increased retention and deeper engagement of talented people already on the team.


Our Services

  • Employer value proposition (EVP) development
  • Employer branding
  • Talent communities
  • Social media
  • Recruitment advertising
  • Careers websites
  • Brochures and other print
  • Video
  • Art direction
  • Copywriting
  • Design
  • Web development



Recent Insights

Download the 2023 Salary & Employment Insights Survey

In this year's report read economist Jim Powers' latest predictions for the labour market in 2023, see the latest recruiting challenges for employers across Ireland and view the latest market rate salaries in your industry. This year’s edition is clear, concise, and designed to be your go-to resource for 2023 Salary & Employment Trends.

Benchmark now >


Employment monitor

February 2019


New Recruiting Role: The Rise of the Employer Branding Specialist

The Rise of the Employer Branding Specialist. It’s a new year, and with it comes new challenges, trends and forecasts for the recruitment industry in 2019. One of the big HR and recruitment trends for the year ahead is the rise in employer branding.

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Employment monitor

January 2019


The Importance of an Employee Value Proposition (EVP) in a Competitive Market

Compared to just a few years ago, candidates now have far more power during the job search. According to our research, current job market is 88% candidate driven. That means you don’t pick talent anymore. Talent picks you.

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Employment monitor

October 2018


Neurodiversity A Competitive Advantage in the Irish Workforce

The idea of inclusion in the workplace and anti-discrimination have been key targets in the global workforce for many years. With the onset of time, the aspects of each have grown, with one of the newest additions being the inclusion of neurodiversity in the workplace.

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Your Creative Team

Our Employer Branding and Recruitment Marketing team bring together award-winning creatives and agency professionals, copywriting, art direction, digital design and build who have worked with some of Ireland's top clients.


Since 2008, we've met and worked with many top senior professionals across Ireland and built up a powerful network of these clients and their peers. Throughout the year we bring this select group together through networking events which play host to expert, world-class speakers, thought leadership sector breakfasts and first look research. The aims: networking, insight, and learning.